How to choose a roaster – most important piece of advice

So, you are thinking about starting a coffee roastery! Congratulations!

I’ve been there.

You discuss the machines, which one you like the most, you collect the data and the feedback from the fellow roasters – what are the possible problems, how the coffee turns out. You think about the design – which color to choose, how it will look inside the shop. You are probably even thinking about the length of the chimney and the number of bends it makes – and you really should.

All of it is important, and definitely should be considered and thought through.

But only after you find out the most important piece of information….