How to choose a roaster – most important piece of advice

So, you are thinking about starting a coffee roastery! Congratulations!

I’ve been there.

You discuss the machines, which one you like the most, you collect the data and the feedback from the fellow roasters – what are the possible problems, how the coffee turns out. You think about the design – which color to choose, how it will look inside the shop. You are probably even thinking about the length of the chimney and the number of bends it makes – and you really should.

All of it is important, and definitely should be considered and thought through.

But only after you find out the most important piece of information….

Roasting Coffee Locally in a Multi-Connected World

I have more and more clients coming to the coffee shop, searching for a locally roasted coffee. And although the coffee shop where I am training baristas is working succesfully with one of the biggest Spanish Specialty Coffee Roasters, and I know the beans, and I have my speach ready, to tell them that beans are coming here every week, freshly roasted, that guys are experienced, etc. – I cannot help myself noticing that people are expecting to find a local roaster.