I have been there myself – not finding the descriptors that were “promised”, but finding other ones. It took me a while to put it all together in my own head, looking from the perspective of the coffee lover and from the other side – of the coffee professional.
The most important questions I will raising and trying to answer here:
Are coffee descriptors set in stone? Is it something that you will taste for sure the way it is described on a coffee bag?
Do we really need flavour descriptors on a bag of coffee? What is it – helpful information or marketing?
How to make it easier for the customer to buy coffee and enjoy it without feeling incompetent or unable to make a good choice?