CAFÉ SIN MENTIRAS – COFFEE CONSULTING
SPECIALTY COFFEE WORKSHOPS AND TRAINING – LISBON AND PORTO
… a phrase I heard earlier this month has been stuck in my head ever since. We were discussing coffee production, the logistics of exporting and importing to Europe, when someone said: “I don’t believe in Q-graders.” It lingered in my mind, not because I’m a Q-grader and it hurt my feelings, but because I … Continue reading “I don’t believe in Q graders…”
I have been there myself – not finding the descriptors that were “promised”, but finding other ones. It took me a while to put it all together in my own head, looking from the perspective of the coffee lover and from the other side – of the coffee professional.
The most important questions I will raising and trying to answer here:
Are coffee descriptors set in stone? Is it something that you will taste for sure the way it is described on a coffee bag?
Do we really need flavour descriptors on a bag of coffee? What is it – helpful information or marketing?
How to make it easier for the customer to buy coffee and enjoy it without feeling incompetent or unable to make a good choice?
Today Sustainable Coffee Institute released a new cupping protocol, and it is nice to take a look at it, and see what are the changes suggested by them.
CAFÉ SIN MENTIRAS - COFFEE CONSULTING 